Your guide to Website Design Cost in Australia

web design cost

If you opt for a customised design made to measure, the price of the website can be between $1,800 to $9,000 or more, your imagination being the limit, that. The more functionalities you have, the more the price of the website, blog or online store will increase.

As each web design project is unique, each website will have its own needs. Therefore, the price of the site will vary depending on the size. To be able to give close rates we are going to list a series of pricing. A basic static website created from a template from a semi-professional designer goes from $200 to $500 or more.

How much does it cost to design a website in Australia?

Premade Templates
$200 to $500 or more
 Custom Design
$1000 to $9000 or more
The cheapest solution. The template creators get paid multiple times for the same piece of design. You pay only for a fraction of the work invested.A solution just for you. A custom design will perfectly fit your needs and requirements. The team hired to work will be fully focused on meeting your specific expectations.
Quality design and code. People associate pre-made templates with poor quality. The current site templates market (WordPress themes, HTML templates) is ultra-competitive. You can’t make a profit unless you deliver top-class pre-made templates.Originality and uniqueness. If you want your site to be 100% different from competitors, you must use a custom design. A custom design allows expressing your original style.
Tried and tested by the community. Some pre-made templates have been sold tens of thousands of times. Countless webmasters have tested them and shared their opinion. Choosing a pre-made template isn’t a guess – it’s an educated decision.A site for your brand. The team building your site precisely understands its purpose, the industry, the brand, the core values, and your growth strategy. In this context, the site aligns with the brand, ensuring a consistent user experience.
Ease of use. The developers of pre-made templates have learned how to create easy-to-use products by constantly refining them. Nowadays, you don’t need coding skills to customize pre-made templates.Strong partnership. A site isn’t a set-and-forget item. It needs perpetual code tweaks, A/B testing, and proper maintenance. There is no one better prepared to do it than the ones who created it from scratch. Continual collaboration with the site creators is a win-win situation.
Support and documentation.Although some pre-made templates don’t, most of them include support and extensive documentation. Some well-known WordPress themes are the core of an active and helpful community. Tons of users have created in-depth reviews and tutorials about these templates.Professional consultation. Perhaps your plans about the site you want to create are good. However, professional designers and developers know those details that matter better. The pieces of advice from experts are what make the difference between a good and an outstanding site.
Thousands of sites based on the same pre-made template.Some templates package tons of options and demos to help you design a unique site. Still, there is a high chance that some design items will look similar to many other sites. Your site can’t stand apart when thousands of other sites are based on the same template.
An expensive price tag. In the early stages of any business, capital is vital. Only a few start-up businesses can afford the expensive services of a professional design team. It’s common to start a website using a pre-made design and redesign it after the cash flow becomes consistent.
There is no such thing as a free lunch. A pre-made template may be offered for free. Other cheap websites may cost less than $50. No one provides excellent value without a purpose. Usually, a product cheaper than the average hides unwanted consequences. For instance, let’s say a WordPress theme suits your needs and the price is acceptable. However, you may need to invest in special add-ons for extended functionality. In the long term, the money invested may end up being the same as for a custom design.
It takes time. A bad design and an unsatisfied customer hurt the reputation of a design agency. Hence, a serious agency will do serious research for every client. Also, the designers will spend time creating a good design. Writing clean and compliant code takes time too. Quality takes time. Be prepared to wait possibly even for a month in the instances of complex sites.
A pre-made template serves too many purposes. Some templates are specially crafted for a particular niche, but most developers create templates for a large array of purposes to cover a bigger market. Practically, many templates are a jack of all trades.  

A small website with the usual pages (home, blog, about me, services and contact) is not the same as one with several dozens of services, different points of sale in different countries and different languages.

If you are considering a web designer to make a professional website or remodel the one you already have, this article will help you get a little familiar with Australian web development market prices.

Everything depends on your needs and demands. When a company or small business decides to open a professional site, thousands of questions arise as to how much it will cost, or if it will be cheap. The investment in a website is proportional to the design of this; therefore, there is a secret formula that allows determining the price of a website.

Website Design Cost Explained

You can put yourself to work and create a website, blog or online store. Despite not having the technical knowledge to do so, there are very intuitive platforms that allow you to create a site quickly and simply. In this case, the price of the website will be meagre, since, in most cases, the payment of domain and hosting is faced.

This low investment is also consistent with the result you will have since by choosing platforms such as Wix or WordPress, it is difficult to satisfy your professional needs and those of your business.These options are always somewhat limited since you depend 100% on these platforms and your knowledge of web development.

In this sector, you can find prices of website, blog or eCommerce site very different for the same project. Ideally, you can compare budgets to make the best decision possible.

When comparing them, read the fine print and find out what is included and what is not. Many times, the result of the website is not the desired one because certain aspects were not included in the initial budget.

In addition to comparing budgets, you should also keep in mind to make a sufficient investment to reach a minimum of specific quality. Since you are determined to create a website, do it minimally well and don’t let the price of the site be a factor that slows you down or conditions you.

What to keep in mind when making a budget for a website?

  • Is it a new web page or a redesign?
  • Is a detailed document provided with all the requirements by the client?
  • Do you need a blog or a content manager (CMS)?
  • Do you need professional writers for the content of the web pages?
  • Do you have the necessary graphics to be created by graphic designers?
  • Does the web have to be adaptable to mobile phones with responsive design?
  • Should you add multimedia content, videos, etc.?
  • Do you have to create the texts of the sections or does the client already provide them?
  • Do you have to integrate with social networks? Search engine optimisation ?
  • Do you need an eCommerce website?
  • Do you have to offer a maintenance contract?
  • Do you need to engage a digital marketing company for social media promotions?
  • Do you need any tracking software to review website visitors stats?

Elements that influence the price of the website

Once you are clear about what type of website you want and that you want a customised design and custom development, then you must know what the primary variables such as custom functionality, seo services and other factors that influence the price of a web page. If you combine them according to your needs, you can get a pretty clear idea of the cost of your future website, and you can deduce if it will be more expensive or cheaper.

Choosing and hiring the domain

When you have validated the idea you had in mind, you have set a strategy (and achievable objectives), and it is clear that you want a web page, it is time to choose the name for your business, and with it, the web domain. The domain is one of the most important things since it will be the first thing your users will see, along with the name itself. In fact, it is an essential element that, although to a lesser extent, also intervenes in the price of the website. In fact, depending on the TLD (domain extension) that you choose, it may become more expensive than hosting. The reason is simple.

A domain .com or costs, depending on the provider, from $10 to $ 15 per year in Australia.

Popular Domain Name Registration Providers

VentraIp Australia

Choice of Website hosting

The hosting is another fundamental element that intervenes in the price of the website. Although it is still not too high, if we see the cost per year, some may scare you (hosting cost between $1.99 to $39.99+ per month, although it is advisable to do it annually since you save a lot of money). The price range between which this element moves is the most varied, depending on the provider you choose.

Choice of Web design agency or a freelancer

The cost of a web page varies depending on who is responsible for making the budget. The professional options considered are web design agency, studio or a freelance web designer that, although the result may be similar, they have apparent differences in the way of working, communicating and exposing their work.

As only one person faces the project, it incurs fewer expenses and can offer a more competitive website price. On the other hand, the final rate of the website will be higher in the case of opting for a web design and development agency. These types of companies have professional web developer and web designers with specific knowledge of different areas that deal, each, with the part of the development of the website in which they are professionals. Naturally, the work of a professional team is reflected in the price of the site. The rates of the developers depend on the state, and in the Australian, prices vary between $25 to $160 per hour.

How can you reduce the cost of a New Website Design or Site Updates?

Building a website needs innate knowledge about online behavioural patterns, usability and customer’s behaviour. So hiring a junior web designer will not be a right decision. You need to keep in mind that people usually prefer to interact with your brand through this channel. No other marketing channel can act as it does. So you have a cut through a tremendous competition and do so you have to be consistent. Then only you can achieve success in online branding.

Before hiring any digital design agency, make sure they have a fair idea about the online behavioural patterns of the customers. Then only the final creative solution can relate to the needs of the users.

Let’s check out some interesting facts about website functionality

There are various frameworks in which website can be developed, and that framework provides a seamless user experience. According to the recent survey, the loading time of a page plays a vital role when it comes to delivering the excellent user experience. Visitors can now interact with the web content without reloading the page again and again.

Not only that, different outstanding media tools have been invented so that customers can interact with the brand directly. For example, because of the ubiquity of iPhone applications, widget or Google gadgets customers can watch the online advertisement and at the same time, they can also interact with them.

Nowadays, virtual data can be smoothly blended with the real world. The website or mobile functionality have been augmented. For example, with the help of GPS, Android phone, or an iPhone someone can easily track the location of the user or local restaurants.

cost to build a website

Website maintenance and communication with your audiences

Before making different structural changes on your website, you should inform your viewers about those changes. At the same time, you have to keep in mind that an “under construction” page will not project a good picture among your audiences. So, changes should be made before it goes live.

A wieldy website dictates that if any functionality or navigation changes happen on the site, it should be intuitive and straightforward. In short, without informing the visitors, the maintenance should be carried out.

Interesting features of Web Design

Web 2.0 comes with the usage of big glossy buttons. But we often forget that the gloss will fade, and then it becomes annoying and an eyesore. So, instead of using these overly bright buttons we can go for attention grabbing, prominent buttons.

Left aligning websites are also fading off rapidly. Centre aligned website with fixed width is much preferred than this. People prefer these websites because it stays in the middle of the screen of the users which makes it user-friendly.

Nowadays, our focus should be on informative and engaging content and user-friendliness. The web designs that are not built accordingly will fade away gradually.

Slight Animation Effects in websites

Sliding effects are unquestionably crucial for web design. But it should be used only in the required fields. Sometimes animation is used for those elements which don’t demand it necessarily. For instance, if you want effects on image slideshows, you can use different JavaScript libraries like MooTools or jQuery. JavaScript has so many advantages. For example, here everything is pre-compiled so you can use it effortlessly. Along with that, it’s SEO friendly and mobile device compatible.

On the other hand, Flash can be used on different other elements like for complex animations, different videos with 3D capabilities. It’s both engaging and multiple platforms compatible. Different complex applications like interactive surveys, calculators, etc. can be integrated into your website with the help of Flash.

Creating a Search Engines Friendly Website

The primary requirement of an SEO optimised website is to adhere the W3C or World Wide Web Consortium standards and compliance. If this internationally accredited guideline is appropriately maintained, an excellent page layout along with different device and platform compatible website can be built.

You need to keep in mind that the Flash introductions or Gateway pages should be avoided. CSS or cascading style sheets ensures an excellent and proper website structure. Comprehensive usage of headings is crucial to delineate different segments of text. Along with that, the most valuable and relevant content should be at the top of the page.

Search engines like Google, Bing, Yahoo, etc. cannot read images. So never use Flash or images for headlines or navigation. It should always be in text so that different search engines can index it efficiently.

Navigation and internal linking should be incorporated into the design. Don’t forget to add content and keywords based footer links on every page at the bottom. Apart from that, different blogs, social media feeds, and videos should be incorporated so that your website can undoubtedly appear in the search result.

How to get a business website at a reasonable price?

You should follow these simple ways. Take a look

  • You need to have a good relationship with your digital marketing agency. Before hiring an agency, you need to confirm that they understand your business and the customers and they can deliver tailored options within your budget.
  • Targeting, Segmenting and Positioning is crucial. Targeting means whom you want to visit your website. Segmenting indicates the industry that you want to focus on and Positioning means what message you want to convey to your customers through your site. In short, just like the traditional market, you have to distinguish and evaluate your targeted audiences.
  • Avoid guesswork which can genuinely amplify the additional costs at the end of the day. So before investing money identify your goals and potential methods to achieve it.
  • You can choose 5 websites you like the most. It’s okay if it’s not from your industry. It will help you to articulate the features and the look and feel you want for your project.
  • Identify a realistic budget. Make sure if you invest this much you’ll get the return accordingly.

Website design cost calculator

There are various tools available online these days to get an estimate of the design cost with various features.

A great example of successful website design, a website designed by Keen to Design . It offers a seamless shopping experience to its customers. The sole purpose of developing this website was to increase the conversion rate and also to amplify the average order amount. Now let’s check out the chief ingredients of this site.

  • Uncluttered, new pages have been developed with smooth navigation.
  • Excellent use of the white page.
  • Big buttons.
  • Different safety valve options are included. For example, click to Call, Live Help, etc.
  • Simple yet wonderful design.

You can invigorate the design of your site in every 18 months. It’ll finally increase the performance of your site rapidly. But the best way to design an advanced website is to build it correctly so that you can avoid the ground-up redesigning of your site.

Designing a website can be a deceptive job. Building a new site seems easy and straightforward. But the real cost of getting a new one shocks so many people. So here is the shortlist of how you can reduce the actual value.

  • You can use pre-made templates which will reduce the cost the time as well. You can visit different marketplaces like Template Monster, etc. to get an existing template.
  • Structure of the site is crucial. You can reduce the development cost by reducing the number of pages of your site.
  • You can use stock photography which is clean as well as professional. Different photo sites with free stocks are available nowadays.
  • You can do some in housework like writing content, selecting themes, photos, and graphics, etc. Most importantly just keep it as simple as you can.

Just keep in mind that a simple navigation system with an attractive design can convert more visitors into buyers than the complicated ones.


In conclusion, the most important thing to do when you decide to create a website is to determine all the parameters for it. This way you will know exactly what you are looking for and can establish the budget to achieve this goal.

Category: Web Design
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Last Updated on: 7 July 2022
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