The most rewarding experience for a WordPress developer is giving customers the credentials to their new sites. Customer enthusiasm provides a huge sense of accomplishment. Sadly, this stage is brief, as clients must deal with design tweaks, plugin configurations, database optimisation, or site caching. These are overkill for inexperienced WordPress users, and the enthusiasm quickly fades away.
Many solopreneurs and agencies offer a WordPress website care plan to their customers. Practically, these plans provide the above features packed into a website maintenance plan. In this way, site owners can focus exclusively on the business.
Check out the following paragraphs to learn more about website maintenance, what a WordPress care plan includes, and the advantages of purchasing such service.
WordPress website maintenance is a broad term. Generally speaking, it refers to the activities performed to take care of a website. While each website has a unique purpose, having a standard care plan for all websites is a near-impossible job. As a result, solopreneurs and agencies alike may offer multiple types of maintenance plans.
A typical WordPress website maintenance plan includes:
Customers often overlook these aspects—most likely due to the excitement of running a new business. However, they quickly realise that website maintenance isn’t rocket science, but it does take a lot of time. A strong WordPress website care plan is what they need, and you should be able to help with this.
Interested in learning more about the tasks that fall under website maintenance? The following tasks are performed regularly to ensure a website’s uptime, security, and performance. Are you an expert interested in providing a WordPress website care plan? Compare your plan to our suggestions. Are you an online entrepreneur lacking time for your site maintenance? Then, your site maintainer should perform these tasks.
It sounds like a no-brainer, but it’s relevant for a significant part of webmasters. They overlook themes, plugins, and WordPress core updates. The updates incorporate security patches, so constantly updating your digital assets makes your site less vulnerable. Eventually, you can enable automatic updates for the site plugins. Pay attention, as updated plugins may conflict with each other and harm your website. Consider testing the updates on a staging site if you run a complex and heavily visited website.
Don’t disregard the importance of a website backup! It’s better to perform website copies for years in a row and have no need for them. You’ll understand the importance of a backup when you need one. Less-trained webmasters think that backing up a website requires experience and high-class skills. It’s totally wrong! Just install a backup plugin and configure it. Then you simply have to check the backups’ integrity periodically. A WordPress website care plan should include this periodic check-out. It’s simple, but crucial in emergency situations.
From a security perspective, plugins and themes are nothing more than vulnerabilities. Fewer plugins mean fewer vulnerabilities. Besides, plugins slow down your site loading speed. A simple audit of the site plugins may strongly impact your site. Periodically, check if all active plugins are needed to run your site. Uninstalling plugins isn’t enough. They continue having tables in your site database. These tables are only deleted when you delete the plugins. The same goes for themes—it doesn’t make sense to have two or more themes installed on your site.
Like plugins, user accounts are a security vulnerability, too. Therefore, reducing the number of users and their privileges makes sense. This audit is simple to do for a small website with just a few accounts. It’s more challenging but quite helpful in the instances of complex websites—especially blogs and magazine news with dozens of contributors. First, analyse the activity of each user account and delete all unnecessary accounts. Next, check the needs of each account and its privileges. Do all users need editor roles? Perhaps a few accounts only need author roles, so reduce those privileges. Read this WordPress.org post to learn more about roles and capabilities.
Cleaning up a database sounds frightening for the majority of webmasters. Yet, it’s achievable with little to no work. Like other WordPress issues, a plugin is key. Luckily, you have enough alternatives in the WordPress repository to clean up your site database. Install the plugin of your choice and periodically clean up the database. Sometimes, a database cleanup may result in a few extra points in the Google PageSpeed Insights rating which is quite useful.
A strong security plugin is a good starting point for strengthening site security. Fortunately, you have a few excellent plugins at your disposal to make your site less vulnerable to hackers. Sucuri Security, Wordfence, All In One WP Security & Firewall are just a few noteworthy security plugins. They are free of charge, but you have to pay for extended functionalities. It’s a little bit tricky to properly configure the plugins, but you don’t have anything to worry about once it’s done!
Usually, a security plugin does the following:
There are other best alternatives, such as Cloudflare, for security enhancement of your site.
Some security plugins require people to use strong passwords and change them periodically. Such a plugin automates a trivial task and saves precious time. While it can be done manually, this isn’t feasible for maintainers who take care of numerous websites. Anyway, what’s important is that these plugins force users to strengthen and regularly change their passwords.
Maintenance providers offer a variety of tasks and tiered plans. Variety and flexibility are the norms, not the exception, in this area. No matter which maintainer or maintenance plan you chose, there are a few advantages worth mentioning for both sides.
Solopreneurs and agencies alike struggle to gain a recurrent revenue stream. The stability of an online business heavily relies on recurrent revenue. A website care plan is a potential source of recurrent revenue. Maintainers are happy to offer discounts to customers who prefer long-term collaboration. Customers get quality services at affordable prices. It’s a win-win situation. Hence, a website care plan isn’t only a source of recurrent revenue, but also the subject of a long-term partnership.
A website care plan means that a genuine expert maintains your site. A professional experience helps maintainers do the proper job in a short time. An expert knows how to work under pressure and fix complicated issues. Website admins may save some money by doing the maintenance themselves. However, this could be a disaster if you lack experience. Imagine that your site is down and you have no clue how to fix it. Professional maintainers not only have more ideas to fix the issue, but they may have internal procedures for plenty of common issues.
A website administrator has more time to grow the business by hiring a professional maintenance team/freelancer. Especially for startups, scaling the business is a top priority. Let the experts do their work and you have time to grow the business. Work smarter, not harder!
A WordPress website plan brings advantages for both sides. Under these circumstances, you may be wondering if a care plan is suitable for your online business. The answer is a big, fat YES if budget isn’t a problem for you. The answer may be less obvious when every dollar matters for your budget. Yet, it’s relatively simple to determine the necessity of a website care plan.
Start with a rough approximation of the amount of money you make per hour. Multiply this by the number of hours dedicated to maintaining your site. For the sake of this calculation, let’s suppose that you earn $25 per hour and allocate five hours per month for maintenance. Any maintenance plan under $125/month ($25 x 5 hours) is profitable for your business! You pay less money by hiring an agency than by doing the maintenance by yourself. Luckily, many agencies have maintenance plans below this amount.
Now you have a better understanding of site maintenance and what is included in a standard website care plan. You know that each website has unique needs, so both the customers and the maintainer should be flexible. The success of the business is the top priority for both parties, so, ideally, a maintenance plan must be the beginning of a long-term collaboration. We hope that the content on this page help you understand the purpose of a website care plan and make an educated decision for your online business in this respect.